(Canada)
I'm a design leader, trust builder, and systems thinker. I take the craft seriously... and myself a lot less so.
(About Me)
(What I do)
People-First
Leader
I build teams people actually want to be on. Hiring for potential, developing talent, creating the safety and structure that lets designers grow. I've scaled orgs from 2 to 60+.
Pragmatic
Designer
I connect design decisions to business outcomes. Vision, roadmaps, the case for investment, making sure we're solving problems that matter to the company, not just the craft.
Context
Curious
I get designers and partners out of the building. Watching real people do real work in real environments. Metrics tell you what's happening. Being there tells you why.
Systems
Thinker
I build the systems that let design scale without losing its soul. Critique rituals, quality standards, design systems. The stuff that makes good work repeatable, not accidental.
Elevating others
"Working with Russ as a design and product leadership pair was one of the best professional partnerships I've had. Our best work always happened in the field: visiting customers, building real relationships, and turning what we learned into roadmap decisions that moved the business. Russ makes everyone around him better."
